Integrated Promotional Campaign

Boundless

A year-long collection of product, lifestyle, sport and event work shaped around three distinct drinks and one reflective can.

Year: 2022
Client: Boundless Water

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Two athletes holding Boundless water against a soft green studio background

Published work

A campaign built across contexts

Selected pieces from the wider collaboration, published by Boundless across lifestyle, automotive and sports events.

Boundless · Instagram

Beach campaign

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Boundless · Instagram

Ferrari Club

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Boundless · Instagram

Rabbitohs campaign

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My role

Director / Cinematographer (selected films)
Director of Photography
Gaffer
First Assistant Director
Editor
Colourist
Photographer

The project

What began with product photography expanded into an unusually varied collaboration: controlled studio lighting, talent-led lifestyle films, beach content, Ferrari Club events and sports work with the Rabbitohs.

The approach

The creative challenge changed from shoot to shoot. Mirror-finish cans demanded exact lighting control; talent work needed speed and energy; live events required instinct. Across the campaign I moved between cinematography, lighting, editing, photography and on-set coordination according to what each piece needed.

What remained

Rather than one hero film, Boundless is best understood as a flexible visual system: different personalities and settings held together by colour, movement and a clear product identity.

Visual gallery

Inside the world

Next project

Jordan King-Lacroix

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