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Integrated Promotional Campaign
Boundless
A year-long collection of product, lifestyle, sport and event work shaped around three distinct drinks and one reflective can.
- Year
- 2022
- Client
- Boundless Water
Published work
A campaign built across contexts
Selected pieces from the wider collaboration, published by Boundless across lifestyle, automotive and sports events.
Ferrari Club
Ferrari Club: behind the event
Rabbitohs campaign
Rabbitohs: campaign detail
My role
- Director / Cinematographer (selected films)
- Director of Photography
- Gaffer
- First Assistant Director
- Editor
- Colourist
- Photographer
The project
What began with product photography expanded into an unusually varied collaboration: controlled studio lighting, talent-led lifestyle films, beach content, Ferrari Club events and sports work with the Rabbitohs.
The approach
The creative challenge changed from shoot to shoot. Mirror-finish cans demanded exact lighting control; talent work needed speed and energy; live events required instinct. Across the campaign I moved between cinematography, lighting, editing, photography and on-set coordination according to what each piece needed.
What remained
Rather than one hero film, Boundless is best understood as a flexible visual system: different personalities and settings held together by colour, movement and a clear product identity.
Visual gallery
Inside the world
Next project
White Pearl Pizzeria