Global Free-Roaming VR Experience
INFINITI IQ
A free-roaming VR activation delivered across international motor shows for more than 200,000 participants.
- Year
- 2017
- Client
- INFINITI
- Production
- Curiious
- Location
- China · Switzerland · UAE
My role
- VR Experience Manager
- Technical Producer / Director
- On-Site Systems & Calibration
- Team Leadership & Training
- Cinematographer
- Editor
- Unreal Engine Capture
- User-Experience Operations
The project
INFINITI IQ let visitors step into an interactive brand world using backpack computers and modified HTC Vive systems: cutting-edge, temperamental hardware at the scale of a global motor show.
The approach
Across four international activations I installed and calibrated the technical ecosystem, trained and led local teams, managed the audience experience, filmed the events, edited hype reels and captured Unreal Engine material for trailers.
What remained
More than 200,000 people experienced the project at motor shows or through the home release. It remains an example of filmmaking, technical direction and live experience design operating as one job.
Visual gallery
Inside the world
Next project
House Hunters & Gatherers