White Flag

The project

For Sadie Mustoe's single White Flag, the campaign needed stills and short-form video that could hold both the song's clarity and its emotional undertow.

The approach

I built two linked setups. The first used a neutral background and flowers growing across the styling. The second moved into darkness, haze and strong backlight, with translucent fabric turning small gestures into larger shapes. I directed, lit, photographed, filmed and edited the material as one visual system.

What remained

The result gives the release a flexible set of assets while preserving a coherent emotional arc from control to surrender.