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Promotional Film
White Pearl Pizzeria
Fire, dough and careful hands turned into a compact portrait of mobile wood-fired pizza.
- Year
- 2023
- Client
- White Pearl Pizzeria
My role
- Director
- Producer
- Cinematographer
- Editor
- Colourist
- Sound Design
The project
White Pearl Pizzeria needed a film that showed the whole process while retaining the warmth and immediacy of cooking for a crowd.
The approach
Slow motion transformed familiar actions like the stretch of dough, basil landing on cheese and flames moving through the oven into a study of craft. A tight turnaround kept the production instinctive and energetic.
What remained
The film found a second audience when it was reshared through Instagram’s collaborator tools, demonstrating how a strong core piece can keep working long after delivery.
Visual gallery
Inside the world
Next project
Human Hardware